What it does
A sales funnel for a creator selling a course and a template pack. Ads lead to a sales page and checkout. Buyers get instant access and an upsell; people who leave checkout get a short follow-up sequence. Sales are tied back to each ad, and the creator reviews the numbers every week to pause weak ads and try new creatives.
The problem
Ad spend went up but sales didn't, and nobody knew which creative was working. People who left checkout were never contacted again.
Approach
Every sale carries the ad it came from, so cost per sale is known per creative. The first follow-up goes out within the hour, when it matters most. The creator decides what to pause or scale; the system only lays out the numbers.
- Input
- Rules or code
- Person decides
- Result
Screens
Swipe sideways to see the whole screen.
Client work is shown under confidentiality agreements: no client names, and screens are recreated with sample data.
Stack
- Landing pages and checkout
- Meta Ads API
- Email and WhatsApp follow-ups
- Sales dashboard
Impact
Typical for systems like this.
