What it does
A creative pipeline for an agency running paid social. From a brief, the brand kit and past winning ads, it writes hooks and angles and pairs them with formats: 1:1 and 4:5 for the feed, 9:16 for stories and reels. Copy is kept to what each placement shows before "more". A policy check catches risky claims and special ad categories. The creative lead approves the set, ads are uploaded with a strict naming convention, and after a week the results decide what to keep, what to pause and what goes into the next brief.
The problem
Each campaign launched with two or three creatives made by gut feel, results were hard to compare because ads were named anything, and the team kept repeating ideas that had already failed.
Approach
Variants are built as a matrix, so a test answers a question such as which hook works, instead of comparing random ads. Placement sizes and visible text lengths are rules, not reminders. A person approves every creative before it spends money, and every test result is written back as a learning for the next brief.
- Input
- AI step
- Rules or code
- Person decides
- Result
Screens
Swipe sideways to see the whole screen.
Client work is shown under confidentiality agreements: no client names, and screens are recreated with sample data.
Stack
- Gemini API
- Image and video generation
- Placement and policy rules
- Meta Ads API
Impact
Typical for systems like this.
