PipelineNDA

Clinic website, Instagram lead magnets and DM flows

A clinic website and Instagram posts with a free guide, where a comment or a form starts a conversation that ends in a booked consultation.

pradeep.build / build reportClinics · Pipeline

What it does

A patient-acquisition system for a specialty clinic: a fast website with treatment pages and an enquiry form, Instagram posts that offer a free guide or check-up, and DM flows that start when someone comments a keyword. Each lead gets the guide, two or three questions and a booking link, and lands in one lead list with where it came from.

The problem

The clinic posted regularly but couldn't tell which posts brought patients. Comments asking about prices went unanswered, and website enquiries sat in an inbox.

Approach

Posts are planned from what competing clinics' best posts already do, and the clinic approves each one. A comment keyword or a website form opens the same flow: send the guide, ask a few questions, offer slots. The front desk sees every lead with its source and takes over whenever a patient wants to talk to a person.

  • Input
  • AI step
  • Rules or code
  • Person decides
  • Result
How it flows

Screens

Swipe sideways to see the whole screen.

Client work is shown under confidentiality agreements: no client names, and screens are recreated with sample data.

Stack

  • Website
  • Instagram DM automation
  • CRM pipeline
  • Calendar booking

Impact

15 to 25%of keyword comments become leads with comment-to-DM flows
~90%of automated DMs are opened, against far fewer emails

Typical for systems like this.

Next buildAppointment reminders and rebooking Process automation · Clinics
Pradeep Loganathan

What should we build next?

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